A successful commercial photographer needs to capture the essence of a client's vision. The ability to pull out of a client precisely what they have in mind, and craft images that tells their story is an art unto itself.
Understanding colour and using the right language to describe it, from a technical perspective, was critical to being a successful scanner operator, and has also been in part one of the keys to my success as a full time professional photographer.
Why are so my realtors missing out on a major marketing opportunity by taking their own listing photos with improper equipment and poor results? I believe it's partly due to the way the industry is structured.